While there are thousands of reasons, I think the major responsibility rests with the “Sun Sign” revolution in the world and the “daily and weekly horoscopes”.
This is something I call “Prostitution of astrology” reducing the sacred science to a parlor trick, just to fill some space in a magazine and newspaper people published random crap. Here is an example:
“Aries-You would have a romantic weekend. Take care of your health you may suffer from stomach disease. You might fight with your spouse or lover.”
WTF??? How can a man with diarrhea and in middle of a fight with spouse or lover have a romantic weekend. Is he supposed to romance the toilet seat?
PLUS THE “WHO AM I DELIMMA” which astrology can usually solve beautifully but it works against it: They say Scorpios are intensely sexy, but I am a geek (Buddy you might have an Aquarius ascendant, and a Moon in Gemini and a Virgo venus. You would rather pick a book over a pretty lady.
You are MUCH more than your Sun Sign.